The idea of ​​a hundred years of prosperity consulting: Although you are inseparable from business in the business world, you can not know what the company is? Although marketing is as inevitable as death and taxation, you don't know what marketing is. In fact, there is nothing wrong with it, but as long as you still live in a commercial society, you will never get rid of the business, because the business is given to everyone by the business community. The brand that can't be erased. The essence of the commercial society is that the marketing competition is endless. The way out of the business society is to carry out the marketing war to the end. You are a salesman, you are a regional manager, you are the marketing director, you are being sold every day and you are forced to turn around. You are racking your brains for advertising and promotion every day. Do you really know what marketing is? Marketing is a smart way to turn a product into a currency? Marketing is the use of the power of wisdom to create customer value? Marketing is an applied science? Marketing is a commercial art? Marketing is only one skill and occupation? How interesting you are, we started to repeat that interesting waste! The concept and definition of marketing, many, very comprehensive, and very chaotic. From the theoretical level, until now, the world has not really figured out: What is marketing? Polish documentary master Kiyslowski said: "Not everything can be described. It takes a documentary to fall into the trap that you set. The more you want to get close to someone, the more you will The farther you hide." What is research marketing? In fact, it is like taking a documentary. The more we focus on marketing, the farther we are from marketing. This is especially true for China, where the concept of marketing is an out-and-out import product for China. The term marketing is not found in the Xinhua Dictionary and cannot be found in the Kangxi Dictionary. For an import concept that is already vague, and then use thousands of years of Chinese logic to translate, what is marketing, it really wastes us too much resources. In the theoretical logic of the world, when marketing can not be fully described, marketing has surrounded us all and has repeatedly subverted the rules of business social games. Marketing for everyone in modern society, clothing, food and shelter, walking and lying, rice, oil, salt, wedding, funeral, all-encompassing. The clothes are not made by the mother, the food is not the father's, the house is not covered by the whole family, and the bus is definitely not his own. Marketing uses a more basic business behavior that affects every modern person. This is exchange. If you want to get some kind of goods and services, you have to exchange them. The more interesting mode is: we exchange labor for money, use money to exchange food to fill our stomachs, and fill our stomachs, but the hair is also long, so we go to the barber shop to cut the hair, use those extra The money in the hair and the bag is exchanged for the hairdresser's service. From this point, we have reason to believe that barbershops prefer female customers, because female customers are usually not short-cutting services by currency exchange, but straighten the bends and straighten the bends. Dye the black to red and then the red to black. This is the ubiquitous exchange. We choose the way we want to exchange for money, and then use currency to exchange what we like. What do people in the business community pay attention to? Nothing more than three points: How do some people and businesses find their way to the top of the barrel? How do those who have reached the top of the bucket of gold continue to develop? How did it go bankrupt? This is the focus of the business community - the flow of wealth. The reason why marketing can complete the subversion of the rules of business social games again and again is because marketing participates in every wealth transfer and plays a key role. How to market yourself, market your products and services, and market your own business has become the three main paths for the flow of wealth in the commercial society. Marketing is a game of resource competition, and limited resources are the basis of our marketing. Marketing is a smart game, and marketing must compete with others. Marketing is a round of group games. Consumers think that you are better and more important than you actually are better! No marketing can satisfy everyone's needs, nor can it meet all of a person's needs. These descriptions are correct, but are they useful for marketing? In fact, there is no! There are 100,000 marketing reasons, and marketing has a million definitions and concepts about what it is! In the commercial society, this 100,000 is useless to us because it cannot be exchanged. This one million is actually harmful to us, because when we study 1 million, wealth has flowed away from us. Real marketing, in fact, never considers right and wrong, only considers the gains and losses of wealth in the exchange process. After all: marketing is just a way to exchange wealth! We were shocked by the currency war! We are amazed at the food war! The real competition in the commercial society is not money or food. The commercial society is competing for wealth! The wealth of a business society will never be in the hands of a certain enterprise or individual. Wealth is a relatively active factor in the business society. It never stops flowing between people and between enterprises and enterprises. In essence: marketing is a never-ending wealth war in the business community! In a business society, you don't know what marketing is, but you must know the laws of wealth flow in marketing wars. This is the origin of the Centennial Marketing Management Consulting Company and Beijing Normal University Press. In 2009, it jointly launched the "Enterprise Marketing Reengineering - Grab the Secrets Known in Front of Competitors". Advice from Centennial Shengshi Consulting: The future commercial competition will be the competition for the reengineering ability of corporate marketing models. The re-engineering of the enterprise marketing model is not complicated, that is, the concept of corporate marketing reengineering and the method of enterprise marketing reengineering. Any pattern is actually a combination of ideas and methods. Corporate marketing reengineering is about sharp and repetitive effects. It can't be completely correct, but is it really useful? The fact that every enterprise must face is that if a company does business reengineering, it will not necessarily succeed in re-engineering, but if it is not re-engineered, the company will never be able to really market! The key is: What has our company gained through corporate marketing reengineering? Rejecting corporate marketing reengineering, what our company has lost!