Metersbonwe will be listed on the Shenzhen Stock Exchange on the 28th of this month, and will issue 70 million shares. The plan is to raise 1.8 billion yuan of funds. UBS Securities is its sponsor and lead underwriter. Metersbonwe was established in 2000, registered capital of 600 million yuan, the absolute controlling shareholder is Huafu Investment Company, holding 90% of the shares. Metersbonwe is a casual apparel design, development, and sales company. Its main business brand, Metersbonwe, was recognized by China's Famous Trademark in 2006. According to Euromonitor's statistics, in 2006, MTS Bonville brand casual wear products accounted for 0.95% of the domestic casual wear retailing industry, and ranked first among the 12 major leisure wear brands in the domestic market. In particular, unlike most domestic garment companies, Metersbonwe does not have its own production and processing plants. All apparel production adopts an outsourcing model, and they mainly focus on apparel design, brand building, and final marketing terminals. Metersbonwe disclosed in the "Prospectus" that the production outsourcing model to a certain extent protects the company from the current cost pressures faced by the textile industry. Metersbonwe stated that the casual wear retailers adopting the outsourcing production mode are currently using the advantages of the domestic textile industry to increase production capacity, strengthen the bidding mechanism and establish long-term partnerships to reduce the pressure of rising costs. At the same time, the Secretary of the Board of Directors of Metersbonwe Han Zhongwei told reporters that the company’s products are mainly used for domestic sales. Therefore, changes in the domestic and foreign trade environment and exchange rate changes have little impact on Metersbonwe. It is worth noting that, of the 1.8 billion that Metersbonwe plans to mobilize, 1.6 billion will be used for marketing network construction. The company plans to add 68 new stores in cities with a population of 1 million or more, including 31 directly-operated stores and 37 franchised stores. At present, Metersbonwe owns 2,211 shops across the country, including 284 directly-operated stores and 1,927 franchise stores.
Metersbonwe listed on the 28th nearly 90% financing for extension shop
It is worth noting that, of the 1.8 billion that Metersbonwe plans to mobilize, 1.6 billion will be used for marketing network construction. The company plans to add 68 new stores in cities with a population of 1 million or more, including 31 directly-operated stores and 37 franchised stores. At present, Metersbonwe owns 2,211 shops across the country, including 284 directly-operated stores and 1,927 franchise stores.