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Badina Yancheng store opening day sales exceeded 200,000 yuan
On December 11, 2010, we finally arrived at the day we had been eagerly waiting for—the grand opening of the Patina Yancheng flagship store. Located in a prime location, the 300-square-meter store was designed to reflect the brand’s elegance and sophistication, and it was clear from the start that this would be a momentous occasion.
At 7:00 AM, all the staff members arrived on time, buzzing with excitement and energy as they made the final preparations for the opening ceremony. The event, titled “Butterfly Dance,†was not just a celebration of the new store, but also a tribute to the brand's artistic vision. Everyone was visibly tense but full of hope, knowing that this was a defining moment for Patina in Yancheng.
By 9:00 AM, VIP guests began arriving, each one filled with curiosity and anticipation. By 9:58 AM, the event officially started. As the host announced, “Patina Yancheng Flagship Store is now officially open!†fireworks burst into the sky, accompanied by the sound of celebratory firecrackers, marking the beginning of a memorable day. The crowd gasped and turned their eyes toward the sky, captivated by the dazzling display.
Following the ceremony, a stunning fashion show took place, featuring models dressed in elegant Patina outfits. The show showcased 85 different designs, offering VIPs an unforgettable visual experience. The host also shared insights into Patina’s corporate culture and design philosophy, deepening the guests’ appreciation for the brand.
After the runway performances, many VIPs lingered, clearly impressed by the models and the atmosphere. Their enthusiasm reflected the team’s confidence in the upcoming events. Sales began to pick up quickly, showing the strong interest in the brand.
After 12 hours of hard work, led by General Managers Jiang Haixiang and Hou Shumin, the Yancheng team exceeded expectations. The store achieved an impressive sales figure of 205,668 yuan on its opening day—setting a new record for Patina. This success not only highlighted the brand’s growing influence but also boosted our confidence in its future.
What makes this achievement even more remarkable is that it wasn’t just a lucky break. Through years of dedication and unique management strategies under President Jiang and his sister, the Yancheng team has built a solid foundation. Their daily morning and evening meetings, along with clear role divisions, reflect a strong sense of discipline and teamwork. It’s no wonder that their success was inevitable.
I am deeply grateful to the company for giving me the opportunity to visit and witness this historic event. Observing the energy and passion of the Yancheng team, I gained a deeper appreciation for Patina’s potential. It’s amazing to see how a single store can shine so brightly, becoming a true gem in the Patina family.
This experience has left a lasting impression on me. I’m proud to be part of such a dynamic and inspiring brand. Yancheng shop is not just a store—it’s a shining star in the Patina universe.