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"Do not down cashmere" big orders to confirm good products will have a good market
In the morning, the reporter walked into the production workshop of Hawei Zhenfang Technology Co., Ltd. located in Keystone Street. The busy scene was glimpsed: in the production workshop, a large circular machine kept running and produced knitted fabrics at full capacity. Company officials told reporters that at present their orders have been routed to June. Harvey needle spinning company settled in Ke Yan Street in September 2011, the output value reached 150 million yuan in 2012, ranking the forefront of the area enterprises. Harvey needle company leaps and bounds in the development path, so peers admire. "A good product will have a good market." Lin Wei, general manager of Harvey Knitting Company, broke through the mystery. Speaking of just a little more than a year, to create such a remarkable performance, Lin said that this is to grasp the market demand and enterprises continue to be closely related to product development. In the workshop, the reporter saw knitting fabrics woven from the big circle and the ordinary knitted fabrics are different, the surface has a layer of terry, soft feel. "This is the 'no down cashmere', the use of elastic resilience of raw materials, so that the surface of the formation of terry, finishing the formation of velvet surface." Lin told reporters that "not down cashmere" is a type of warp knitted elastic velvet, Similar to velvet fabric velvet fabric, excellent gloss, elastic, soft feel, is the production of high fashion, tight clothing and decorative products, excellent fabrics, popular in Europe and the United States market. However, due to its relatively high technological requirements, the production of "non-down cashmere" knitted fabrics enterprises, Shaoxing County is not much. "R & D of new products is not only a matter of R & D personnel, the company is a researcher of new products from top to bottom." Lin told reporters, although the company has its own professional R & D team, but R & D personnel alone, the product is very difficult To keep up with changes in the market, so as the front-line orders for the clerk is not only a salesman, but also undertake new product information collection. If the company's flagship product, "Buluo velvet" is the last year at the Canton Fair, the clerk obtained from foreign customers where the information. At that time a European customer holding a piece of brightly colored velvet looking for supply, but run around in Canton Fair, did not find the product that meets his requirements. Later, the research and development personnel of Haveli Textile Co., Ltd. broke down and the effect of the sample basically reached the requirements of each other. And this new product, it did not take long before it became the star product on the textile market. At present, in addition to "not down cashmere," Harvey Knitting Company just developed Roman cloth, denim cotton and other breathable stretch of high-grade fabrics are also on the market, and the sales of good.