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"Dream ni" 2010 popular national investment in progress
Dreamy is a brand under Dream International, dedicated to creating trendy and elegant accessories for modern women who love camping and fashion. Drawing inspiration from the aesthetics of South Korea and Japan, Dreamy embraces a new concept of luxury, emphasizing "elegance, individuality, and art" that resonates from the body to the heart. We believe in evolving with the times, pushing boundaries, and redefining style. Our mission is to empower women worldwide, helping them lead a more beautiful and fulfilling life—one piece of clothing at a time.
At Dream International, we are guided by a people-centered philosophy, striving for mutual trust and win-win cooperation. Over the years, we've successfully built a strong brand presence, becoming a beloved name in the women's fashion world. Our brand culture celebrates the subtle beauty of feminine style, enabling women to express their elegance, intelligence, and fashion sense with confidence. This is what Monie stands for—empowering women to shine in every aspect of their lives.
Our target audience is primarily women aged 25–35, but we also cater to those aged 20–25 and 35–40. The brand's design style blends classic elegance with multiple trends, featuring soft colors, romantic details, and a touch of nostalgia. Our collections include dresses, coats, skirts, pants, bags, accessories, and more, all designed to reflect a balance between simplicity and modernity.
Joining our brand offers attractive opportunities. For store owners, we provide full support with shop decoration, including free design plans and materials like logos, posters, and POP displays. The initial investment includes a shop area of at least 120 square meters, with a deposit of 5,000 yuan per store. Franchisees can expect an initial distribution of 20,000 yuan in summer and 30,000 yuan in winter. City agents start with a 20,000 yuan deposit and receive 50,000 yuan for the first distribution, while provincial agents require a 500,000 yuan deposit and get 100,000 yuan for the first order.
Product pricing is set to be affordable yet stylish, with winter items ranging from 300 to 800 yuan, and summer dresses typically priced around 270–300 yuan. We focus on small cities, ensuring our prices remain competitive and not exaggerated. Returns allow for a 20% exchange rate within 30 days, excluding shipping time. After that, no returns are accepted unless there's a quality issue.
Payment terms are flexible, with orders processed based on customer needs. New collections are released weekly, with each model available in about 10 styles. Initial investments cover renovation, racks, and inventory, with total costs estimated at around 50,000 yuan for a 40–50 square meter space. Decoration costs vary depending on location, materials, and shop layout, ranging from 250–600 yuan per square meter. Distribution costs depend on the size of the store, with smaller spaces costing less and larger ones requiring more investment.