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Hewogeo Consulting DENG Yuxi Teacher Successfully Completed the "Fashion" Brand 2010 Fall Ordering Training
Shenzhen's renowned women's fashion brand "Makeup" recently held its autumn order meeting on May 27th, marking a significant shift in the company's approach to order management. This was the first time that Shenzhen Yizhuang Shengshi Garments Co., Ltd. broke away from the traditional quarterly ordering model and adopted a four-quarter order system for the year. The new seasonal approach—holding order meetings in spring, summer, autumn, and winter—aims to help franchisees manage inventory more effectively and strategically.
To support this transition, the company invited Ms. Deng Yuxi, a senior consultant from the WoGe Brand Management Service Organization, to conduct a training session titled “Scientific Ordering.†During the half-day session, Ms. Deng guided franchisees and agents through key aspects of brand management, emphasizing the importance of data-driven decisions and strategic planning.
Through real-life examples, interactive games, and practical case studies, she helped participants understand how to improve store performance, optimize stock levels, and enhance their overall business mindset. The training also covered the latest trends in the women’s fashion market and introduced new brand operation strategies that align with current economic conditions.
The engaging and dynamic teaching style of Ms. Deng made the session both informative and enjoyable. Attendees left with a clear understanding of scientific ordering techniques, as well as a stronger sense of brand identity and confidence in the future of the "Makeup" brand. By the end of the day, all franchisees had completed the order form, demonstrating their newly acquired skills.
This training not only equipped them with effective ordering methods but also deepened their appreciation for the brand's design philosophy, market potential, and long-term vision. As a result, dealers and agents now feel more confident about their role in driving sales and building a successful brand presence in the competitive women’s fashion industry.