SHAOXING OCEAN CO., LTD , https://www.sxgarments.com
Hummer sports brand debut design underwear series
Puma, the well-known sportswear brand, has recently introduced its first in-house designed underwear line. This new collection is set to launch in spring and summer 2010, marking a bold step for the company into the intimate apparel market. Beginning in February, Puma will kick off an advertising campaign that blends humor with a touch of sexiness, featuring creative and quirky visuals.
The ads will showcase a male and female character transforming into unexpected objects—like a hamburger and a hot dog, or a policeman and a weightless person, even space astronauts. These imaginative scenarios are meant to capture attention and reflect the brand's playful and modern identity.
In addition to the underwear line, Puma is also promoting its women’s tank tops from the "Puma Shiny Zebra Cip Camisole," "Matt & Shiny," and "Animal Cup Camisole" collections. These are paired with matching panties, including styles like "Yarn Dyed Strip," "Texte Diagonal," and "Taille Rayée." For men, the boxer briefs come in a variety of colors, all designed to embody a feminine yet sporty aesthetic.
This stylish collection is available at select PUMA stores and online at bodywear.puma.com, with prices ranging from €14 to €22. The campaign not only highlights Puma’s expansion into new product categories but also reinforces its image as a brand that combines innovation with a sense of fun.