South Korea SIEG FAHRENHEIT Men Su Zhi Xie portrait endorsement
Su Zhibie endorsed the 2011 spring and summer collection of Korea's first men's fashion brand, SIEG FAHRENHEIT. Targeting men aged between 25 and 35 who are keen on fashion trends and prefer a clean, confident style, the brand caters to urban professionals who value both aesthetics and functionality.
The name "FAHRENHEIT" is inspired by the German physicist Daniel Gabriel Fahrenheit, who invented the mercury thermometer in 1720 and established the Fahrenheit temperature scale. He set the human body temperature at 100°F and the freezing point of water at 0°F. These measurements were named after him and marked with the symbol "F." The idea behind using "FAHRENHEIT" as a brand name reflects the philosophy of placing human comfort and well-being above all else—just like how Fahrenheit prioritized the human body in his scientific work.
Meanwhile, "SIEG," which means "victory" in German, complements "FAHRENHEIT" to represent warmth, passion, and determination. Together, the name embodies the concept of "passionate victory"—a powerful message that resonates with modern men who strive for success while staying true to their individuality.
SIEG FAHRENHEIT blends minimalist design with bold character, offering a wardrobe that speaks to those who appreciate sophistication without sacrificing style. Whether it's casual wear or more formal attire, the brand stands for confidence, innovation, and a deep respect for the human experience.
Shaoxing Silver Coast Import and Export Co Ltd , https://www.silvercoastfabric.com