The five major knowledge and psychological qualities necessary for freight forwarding

[China Glass Network] Today's freight market has become increasingly mature and the competition is becoming more and more fierce. The more advanced frontier of competition is contracting business. Of course, the factors that affect the quality of the goods are many, but one of the more important factors is whether the business communication with the customers is effective. The purpose of effective communication is to know ourselves, find entry points, and interact with customers to establish business partnerships with customers. Can you complete a useful customer visit, whether you can develop a valuable customer, whether you can adjust the freight rate for one route, sometimes it depends on whether you have a good and effective communication with the customer. . Communication runs through the entire process of collecting goods. It can even be said that to improve the sales ability of the goods, we must first improve the ability of business communication. To improve business communication skills, mastering and flexibly using sales techniques to achieve sales targets requires unremitting efforts, and is a process of continuous learning, accumulation, summarization, and improvement. Here, combined with practical work, talk about my experience, communicate with each other, and learn. I hope that I can throw a brick to attract jade and improve together.
The necessary knowledge and psychological qualities of the salesperson:
As a salesman, you should first know yourself and know each other.
1. Enrich your business knowledge:
A. Learning of the operation process;
B, mastery of freight rate knowledge;
C, port and country understanding;
D. Responsiveness to deal with the problems raised by customers.
2. Understanding of the company's business:
A. Understand the strengths and weaknesses of the company.
B. Understand the company's position in the market and the status of its operations.
3. Investigate the market:
A. Understand the freight rate of the peers;
B. Understand the freight rate, schedule, full-time, destination port agent, etc. of the shipowner required by the customer;
C. Foresee the future market situation.
4. Have the spirit of hard work:
A. Visiting customers should be diligent, but also pay attention to efficiency;
B. We can select 10 key players from 100 customers to find out the customer groups we need.
5. Adjust your mentality: positive, optimistic, upward:
A, 1% of the truth: One of the basic conditions for the success of the salesman is to have self-confidence, but also to be prepared for anti-frustration, training and have the face to "to achieve 1% success, the first 99% of the rejection can not be avoided" Only in this way will it rekindle the fire of hope when it is frustrated.
B. Asking for people and helping people: Pay attention to sales promotion is not begging. Customers often need our help.
C. Self-confidence and self-esteem: “Promotion is started from being rejected.” It is precisely because of “rejection” that there is a need for the presence of a salesman; when the salesman sees the smile, there are very few people who welcome you with open arms. Even people feel abnormal.
D. Principles and credos: “Customers are always right”, to understand the requirements of respecting customers, but not to meet all his requirements. In fact, he could not meet all his requirements.

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