"Zhongshan suit" revived in the name of Sun Yat-sen

On June 22nd, a symposium organized by the Zhongshan Municipal People's Political Consultative Conference to commemorate the 150th anniversary of Sun Yat-sen's birth, "Zhongshan and Zhongshan Garment Industry Development" was held in Shaxi Town. The Chairman of the CPPCC Gou Shuhong and related city and town leaders, experts from universities, Industry associations, corporate leaders, etc. participated in the symposium.

Three towns have established industrial alliances to break through

At the symposium, Chen Shunyu, the mayor of Shaxi Town, reported on the development of casual wear in the town. It is reported that from January to May this year, the output value of garment industry in Shaxi Town was 6.33 billion yuan, up 10% over the same period of last year; the number of garment enterprises in the town reached 3260, an increase of 5%; 68 garment enterprises above designated size, of which the output value There are 11 enterprises with over 100 million yuan and 2 with over 500 million yuan.

Chen Shunzhen revealed that at present, Shaxi Town takes e-commerce as an important starting point and further expands the sales channels of apparel products. At the same time, it is guided by the “Internet + clothing industry chain” to accelerate the design and development of the apparel industry, fabric supply, production management and marketing. Deep integration of the other links to build a "flexible supply chain" and "fast response processing" model. Last year, Shaxi Town relied on the creation of an e-commerce demonstration town as an opportunity to further strengthen its in-depth cooperation with well-known e-commerce platforms at home and abroad. At present, the town has organized more than 400 garment processing enterprises in Zhongshan to open the “Zhongshan Denim/Shaxi Knitting” industrial belt platform in Alibaba, and opened the “Zhongshan Shaxi Clothing Industry Belt” on Taobao’s “China Quality” project. It became one of the first 23 key industrial belts in the country.

In addition, the relevant departments and business leaders from Xiaolan and Dayong also introduced the situation of the clothing industry in the two towns. At present, the trend of small towns in Xiaolan, Shaxi and Dayong has become more and more obvious. The “Zhongshan Garment Industry Alliance”, which was led by the three towns last year, has opened up the situation in docking domestic top resources. It is reported that the alliance will have new actions in the formulation of national fabric museums, testing centers, brand promotion centers, and Chinese fashion designer creation centers to further enhance the core competitiveness of Zhongshan's garment industry.

Chen Jinkang, vice president of Zhongshan Shaxi Garment Industry Association, proposed that the transformation and upgrading of Zhongshan's garment industry should integrate the advantages of Shaxi casual knitting products, Dayong denim products and Xiaolan's underwear products industry clusters, and play industrial clusters to further build local brands. Zhongshan's outstanding designer brand. He pointed out that in this process, we must pay special attention to integrating resources to combine the high-quality resources of Zhongshan garment industry with domestic high-quality resources, and fully cultivate the "Zhongshan Design" brand.

Skillfully using Sun Yat-sen culture to upgrade the industry platform

In terms of platform construction, in order to adapt to the new situation, Shaxi Town has further integrated resources to explore and try to upgrade the platform. Among them, Internet thinking is the main line of the town's layout and upgrading of Shaxi Town's three major clothing professional markets. At present, in the process of building a garment industry platform, Shaxi Town integrates functions such as business incubation, innovation and cooperation, and e-commerce transactions to promote the upgrading of Fuyuan International Clothing City, Longrui International Clothing City and Yunhan Fabric Market.

It is reported that Fuyuan International Garment City is positioned as a whole industry chain clothing trading center integrating product sales, R&D, design, display, brand communication, logistics and e-commerce, achieving the 020 model of clothing. Developed into a large-scale clothing wholesale market, providing a trading platform for the clothing industry of the whole city and even the Pearl River Delta; at the same time, further improving the software and hardware packages of a number of professional markets such as Yunhan cloth market, Yunhan clothing trade market, and Minjiang highway inventory market to adapt to clothing Industry e-commerce development trends. According to the plan, Shaxi Town should gradually realize the transformation from production and processing base to business center and fashion release center.

Li Leping, a researcher at the School of Political Communication at Huazhong Normal University, introduced the history and cultural connotation of the Chinese tunic suit, and spoke highly of Zhongshan's current apparel industry, especially the product development of Zhongshan. Chen Shunzhen revealed that with the commemoration of the 150th anniversary of Mr. Sun Yat-sen’s birthday this year, Shaxi Town proposed that the municipal government take the lead in setting up an annual Zhongshan fashion fashion publishing platform to hold the 2016 China (Zhongshan) Zhongshan Costume Industry Design Competition, which will increase the number of commemorative events. The content also broadens the channels for the transformation of Zhongshan's garment industry.

Qiu Shuhong said that the CPPCC has always paid attention to the transformation and upgrading of Zhongshan's traditional industrial clusters, and has also conducted relevant research on the clothing industry in Shaxi, Dayong and Xiaolan. "You can see that Shaxi's clothing industry is still changing. Now with new trends, new technologies, and new formats, there will be new hopes." Qiu Shuhong pointed out that "as a traditional industry, the apparel industry is undergoing transformation." The challenges in upgrading are very big. We must concentrate on making the platform bigger and use good cultural cards to cultivate local brands."