British style NINITA brand children's clothing 2010 autumn and winter new series to lead the trend of children's clothing

Hong Kong Original Service Co., Ltd. introduced the NINITA and A-ta children's brands in 2009, following the successful launch of their luxury women's fashion line. These new lines aimed to bring a touch of elegance and sophistication to children's clothing, combining style with comfort.


British-style NINITA brand children's clothing for the 2010 autumn and winter collection is set to redefine trends in kids' fashion.

**Originality:** The concept of "original" comes from the mind—creative thinking that gives birth to something unique. In the world of fashion, originality means breaking boundaries and redefining what’s possible. It’s not just about being different; it's about being meaningful and inspiring. **Brand Positioning:** With a focus on diverse audiovisual content, the NINITA brand stands out as unique, trustworthy, and forward-thinking. It targets the next generation of fashion-conscious parents who value quality, style, and innovation. **Positioning:** NINITA emphasizes authenticity, comfort, and style. The brand aims to create a sense of refinement and elegance for young children, blending classic British design with modern trends. **Pricing Strategy:** - **Spring-Summer Collection:** Prices range from 68 to 388 RMB. - 100 RMB: 25% - 100–200 RMB: 50% - 200 RMB: 20% - 300 RMB: 5% - **Autumn-Winter Collection:** Prices range from 88 to 468 RMB. - 100 RMB: 15% - 100–200 RMB: 25% - 200–300 RMB: 50% - 300 RMB: 10% **Yearly Positioning:** The brand follows a seasonal approach, launching new collections every year. Typically, new designs are released in March to May (Q1) and September to December (Q4), ensuring continuous freshness and relevance in the market.

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