British style NINITA brand children's clothing 2010 autumn and winter new series to lead the trend of children's clothing

Hong Kong Original Service Co., Ltd. introduced the NINITA and A-ta children's brands in 2009, following the successful launch of their luxury women's brand products. These new lines aimed to bring a touch of elegance and sophistication to children's fashion.


British-style NINITA brand children's clothing for the 2010 autumn and winter collection is set to redefine trends in kids' fashion.

**Originality:** The concept of "original" stems from creativity and innovation. It's not just about being the first, but about bringing something unique and meaningful to life. In the context of branding, originality means standing out through quality, design, and identity. **Brand Positioning:** NINITA is positioned as a brand that offers diverse audio-visual content, with a name that reflects uniqueness, reliability, and a fresh, modern approach. It targets a new generation of parents who value style and quality for their children. **Positioning:** NINITA focuses on simplicity, comfort, and elegance. It blends classic charm with contemporary trends, offering a stylish yet practical choice for young families. **Price Range:** - Spring-Summer: ¥68–¥388 (Distribution: ¥100 – 25%, ¥100–200 – 50%, ¥200 – 20%, ¥300 – 5%) - Autumn-Winter: ¥88–¥468 (Distribution: ¥100 – 15%, ¥100–200 – 25%, ¥200–300 – 50%, ¥300 – 10%) **Yearly Positioning:** The brand is positioned to appeal to a broad audience, with strategies tailored for different seasons and customer segments. It aims to maintain consistent growth and relevance throughout the year.

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