Made in China to develop a new platform for clothing

Editor's Note: The value of Chinese-made garments has been raised to make up for market vacancies and expand new platforms.

Europe has always been China's major export market for textiles and garments. In 2011, China’s textile and apparel exports to Europe totaled 64.7 billion U.S. dollars, of which Germany was also the third largest country market for Chinese apparel exports. According to statistics from China Customs, in 2011 China exported 10.287 billion US dollars to Germany, only after the United States and Japan. China is a big manufacturing country. In the past 10 years, the quality of "Made in China" products has greatly improved. In a recent interview with the media, the China-Europe Textile Union’s Chinese representative Zhu Jinrong stated that the era of “Made in China” and the equivalence of cheap, low-tech products has passed. The reputation of “Made in China” textile and apparel products has greatly improved in Europe, and European companies and consumers are willing to pay for “Made in China” with increasing quality.

Germany's textile and apparel industry has not been affected by the European debt crisis. According to the information provided by the German Textile and Apparel Association, the annual turnover of German textile and apparel manufacturers in 2011 was 7.5% higher than that of 2010. In addition, the German textile and apparel trade center has gradually shifted to Berlin. For textile and apparel practitioners, Berlin’s attractiveness has become increasingly prominent. Sun Xiaoming, general manager of China Textiles Advertising Exhibition Co., Ltd., said in an interview with reporters that from July 4th to 6th, China Textile Group will hold the China Textile and Apparel Exhibition in Berlin. After the change in the pattern of the European textile and garment professional exhibition market, this new exhibition will make up for market vacancies and provide a new platform for Chinese textile and garment export companies to expand into the European market.

European debt crisis did not affect the German apparel industry According to information provided by the German Textile and Apparel Association, Germany’s textile and apparel industry is the country’s largest consumer goods industry, second only to the agricultural and food industries. In 2011, the annual turnover of 1,500 textile and garment manufacturers in Germany was approximately 30 billion euros, an increase of 7.5% over 2010. According to Ms. Zhu Jinzhao, representative of China-Europe Federation of Textiles, some European countries’ domestic spending power has been hit in the European debt crisis. Germany successfully survived the financial market turmoil and the economy has not been affected. Consumer confidence has been as always. Stay strong. According to experts' predictions, the European economy as a whole will go out of the doldrums in 2013 or 2014, and at the same time it will stimulate new demand. The German textile and garment industry has a broader perspective.

Changes in German clothing distribution channels Germany’s apparel industry enjoys a high reputation internationally. Their products and brands are synonymous with “design” and “high quality” and attract global consumers. At the same time, the distribution channels of textiles and clothing in Germany have changed greatly in recent years. If Chinese companies understand these changes in a timely manner and grasp the opportunities brought about by changes, they will help to gain new competitive advantages in the process of re-shuffling the European textile and apparel industry.

According to Zhu Jintao, in the German mainland, the former city of Düsseldorf was a distribution center for clothing trade. The important clothing trade fair held in the city – the Düsseldorf International Clothing & Fabrics Fair (CPD) in Germany and the numerous sample showrooms established in Düsseldorf provided good opportunities for the garment industry. Business platform. However, in the past three years, Berlin has rapidly grown up, especially after the "Bread & Butter" returned to Berlin from Barcelona in July 2009, Berlin's charm has become more prominent. Berlin has developed into a commercial center. Some of the previous organizational structures in Düsseldorf have also been transferred to Berlin. Berlin has now set up a large-scale clothing sample exhibition center, and more exhibition centers are also under construction. "Berlin Fashion Week" began in 2007 and is held twice a year in January and July each year, providing a perfect platform for many other trade fairs, fashion shows, exhibitions and events. During Berlin Fashion Week, it is expected that 300,000 people in the textile and apparel industry will gather in Berlin, and Berlin is attracting more and more international participants. Most show operators believe that the proportion of international buyers has increased significantly in the winter of 2011.

Zhu Jinlu believes that foreign textile and apparel industry practitioners will find a huge potential business opportunity on the new, fast-rising platform Berlin does not have in other cities in Germany. Now, "Berlin Fashion Week" has become an important event in the European garment industry. In the next five years, its development prospects are also very broad.

China's reputation for manufacturing has been improved. China is a big manufacturing country. In the past 10 years, the quality of "Made in China" products has greatly improved.

Zhu Jintao said that the era of equating "Made in China" with cheap, low-tech products has passed, and the reputation of "Made in China" has greatly improved in Europe. Over the years, European and American countries' businesses have been happy to enter China's unique processing market. Chinese companies have provided global consumers with high-quality and technologically increasing products. Chinese companies have become processing partners that the world can trust. At present, the price advantage is no longer the main consideration for European and American companies to purchase in China. The companies in various countries are looking for quality stability and trade reliability. This is an advantage unmatched by other Chinese competitors, whether it is now or in the future.

She also mentioned that consumer choice is the key to the best-selling world for Chinese products. Today, consumer awareness of Chinese products has changed a lot. Most consumers have realized that "Made in China" products can also be high-quality products. The reputation of “Made in China” has also changed as it becomes an increasingly important commodity that consumers in the European market are increasingly indispensable to. At the same time, European textile and apparel practitioners have a new understanding of “Made in China” and believe that Chinese companies are now not only suppliers, but also important partners for textile and apparel companies in all countries. When doing business, trust is the key. Chinese companies have now been fully recognized by European consumers and the textile and apparel industry. European companies and consumers are willing to pay for the increasingly "Made in China" quality.

The opportunity in Berlin is not to be missed. Chinese products have a good reputation in Europe, and Berlin is increasingly becoming an important exhibition city for textiles and clothing. After the pattern of the European textile and clothing exhibition has changed, Chinese textile and garment export companies need new exhibition platforms that fit their needs to show themselves. Sun Xiaoming believes that the market calls for the birth of new exhibitions, and Chinese curators are also obliged to build a display platform that fits with the Chinese companies in the European market.

According to Sun Xiaoming, China Textile and Apparel Exhibition·Europe is specifically aimed at the needs of China's textile and apparel supply companies. It is positioned at the professional exhibition of orders processing and will provide European buyers with a convenient one-stop shopping opportunity. The exhibition was hosted by China Textile Group, and the China-Europe Textile Alliance, the German Textile and Apparel Association, and PR-BERATER were the cooperating units of the exhibition. The show was held during the prime time of Berlin Fashion Week and was held in conjunction with the famous "Butter Butter Show" and PREMIER. Make up for the vacancy in the German textile and garment exhibition market processing theme exhibition, and provide a new procurement opportunity and cooperation platform for European buyers and companies looking for processing cooperation needs.

According to the proposal of a German partner, the Chinese textile and garment trade fair will adopt the name “White Label” when it is promoted in Germany. The white label, which is closely related to the theme of the exhibition, gives the exhibition a great imagination.

Sun Xiaoming hopes that Chinese enterprises can fully understand and use the platform of China's textile and garment exhibition, go to Berlin together, and use Berlin as a base to compete in the European market.

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