Joining conditions: First, franchisee standards 1, Must be the franchise's direct operator; 2, Has a strong brand awareness and development ideas; 3, Have the financial strength of the store operations; 4, In the local business district has an independent shop, and familiar with the local culture, customs and geographical conditions and consumer trends. 5, The area belongs to the main shopping mall or hypermarket familiar with the business model, with terminal marketing management capabilities. Second, the operating site requirements 1, Shop location can be in the wholesale market; 2, The location of a single store must be more prosperous commercial street or pedestrian street, the shop more than 50 square meters of practical area; 3, The choice of terminal shopping malls must be the first-line brand and fashion apparel brand-based operating venues, counter practical area of ​​not less than 30 square meters; 4, Stores and supermarkets must be more than 2000 square meters of business area, but also to the normal operation of more than 3 years of stores and supermarkets; 5, Supermarkets or stores its normal operation of not less than 3 years. Third, the advantages of brand management 1, "low risk" investment, Mengli Ting headquarters will fully support all franchisees to help franchisees get better development; 2, "Mengli Ting" headquarters regularly arrange national brand promotion, including television, newspapers, magazines, internet and other publicity and promotion to enhance brand awareness; 3.Provide computer network data transmission and monitoring, product upgrades and data analysis so that the overall plan for entering, selling, adjusting and depositing can be reasonably controlled to ensure smooth and smooth communication channels; 4, shop support: Free to provide all the necessary VI image shop, including display rack, picture book, promotional leaflets, the first photo and inkjet, etc., "Dream Liting" headquarters will also regularly arrange personnel on-site training for the operation of its stores Ability and risk to provide professional advice 5, "Mengli Ting" headquarters will provide you with standard services, image, management, quality, delivery, advertising, assessment, service standards as a unified management of the business model; 6, "Mengli Ting" headquarters has fast logistics conditions and strong product development, production capacity, franchisees can significantly reduce costs and ensure the best-selling products; 7. After the authorization of "Mengli Ting" headquarters, the franchisee becomes the only "Mengli Ting" brand business partner in the region, and has the right to develop any subordinate chain stores in the area. The headquarters of the company will go all out support. Fourth, to join the process 1, to join the consultation - to fill out the application form - headquarters field visits - signed a franchise agreement - Franchisee shop decoration - order payment - opening Style positioning: simple fashion Image positioning: elegant image, professional results, professional services Price Positioning: The national retail price Consumer orientation: office workers, social workers and people who pay attention to the quality of life Channel positioning: Mall, franchise stores, stores "Dream Li Ting" brand advantage : more than 700 franchise chain stores, sales network covering South China, North China, East China, Southwest and other cities. "Dream Li Ting" Product Features : personality, fashion "Dream Liting" brand cooperation purposes : integrity and mutual benefit, win-win cooperation "Dream Li Ting" brand management ideas : to create a domestic fashion pioneer women's stockings
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