Clothing industry, high inventory "Illness" should start from the supply chain

Clothing industry, high inventory "Illness" should start from the supply chain

According to the third quarterly report of 2012, the total number of stocks listed on 22 A-share apparel companies reached a staggering 38.175 billion yuan in the third quarter.

The high stock of "garbage" in the garment industry is becoming more and more difficult. According to the third quarterly report of several listed companies, the 22 A-stock listed companies, including men's, women's and casual wear, have achieved an astonishing 38.175 billion yuan in inventory in the third quarter. According to the statistics of Shenwan industry statistics 39 home textiles and garments, as of the first half of 2012, there are 34 textile and garment enterprises inventories far exceeding 100 million yuan, of which 5 textile and garment enterprises have over 1 billion yuan in inventory.

Seasonal clothing is obvious, and the pace of updating apparel products is getting faster and faster. How to deal with the ever-increasing inventory has become one of the biggest headaches for the garment industry. High inventory directly leads to tight cash flow for garment companies, leading to the use of "price war", "promotional warfare", "stock warfare" and other methods for crazy promotions. This year, a peculiar phenomenon that appeared in various shopping malls and clothing stores is that clothing has started crazy promotions, and some fast-selling brands even do not hesitate to lower prices to sell more goods. Some apparel brands, whether old or new, are discounted all year round. Some other companies regard e-commerce as an important channel for discounted inventory, which not only fails to achieve the desired results, but also impacts offline channels, which has a negative impact on brand image.

No matter what kind of form is used to promote sales and reduce inventory, it is actually a matter of pursuing temporary symptoms. The high inventory of the garment industry is caused by the market. Since 2010, some fast-selling and fashion brands have entered the mainland market, and casual brands and sports brands have been directly affected. The domestic garment companies' inventory problems have become a concern. In addition, the homogeneity of products in the industry, the price segment is close again, and the growth of the industry is constrained by the limits of channel growth, and the inflation of the economic environment, the purchasing power has declined, and the inventory problem has become more prominent in these two years. But at the same time, we must also see the old habits of the garment manufacturing industry in the supply chain. At present, garment companies have adopted the ** system operation method. This year it will have to do a good job for next year's garments. This is also a big problem overwhelming the clothing brand.

Therefore, the apparel industry should make a fuss about the supply chain, and at the same time increase innovation in product research and development, in order to reduce the inventory, create opportunities for the brand to take off.

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Hand Embroidered Handbag

Hand Embroidered Handbag

Hand Embroidered Handbag

Hand Embroidered Handbag

hand embroidered bag

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fashion
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backpack
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Hand Embroidered Handbag

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