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Polls show that more than half of respondents in the United States will cut Christmas spending
At the end of the month, the Western world will celebrate Christmas, and the United States will enter its most anticipated shopping season of the year. This period is known for high consumer enthusiasm, with people rushing to buy gifts and holiday items. However, a recent report by the U.S. research firm Rasmussen revealed some interesting trends: only 13% of respondents said they plan to increase their spending this season, while 58% intend to cut back, and 27% said their holiday spending will remain the same as last year.
On December 3, 2010, BTV aired an episode titled “Back to the Year-End Shopping Season†on the show “The World Is Talking Every Day.†Here’s a transcript of the program:
Host: Hello, everyone. Welcome to “Tian Tian Tan Tan,†and it’s also the time when people start preparing for the New Year. In the U.S., with the arrival of Black Friday, the most enthusiastic shopping season of the year has officially begun.
Episode 1: “Black Friday Opens the Christmas Shopping Seasonâ€
In the U.S., the day after Thanksgiving is known as “Black Friday,†marking the start of the Christmas shopping season. During this year's season, retailers are offering discounts ranging from 50% down to as low as 20%. Major stores like Walmart are even promising to match or beat competitors’ prices.
Some retailers reported that sales so far have been better than last year, leading to increased optimism about higher turnover this season.
Meanwhile, Fletcher, a mall deputy manager, noted that customers are coming in early, eager to return home and enjoy the holidays with family. The National Retail Association predicts that around 140 million Americans will shop during the holiday season. A survey by the American Consumers Union and the National Association of Credit Unions showed that more Americans feel their financial situation has improved, and the percentage of those planning to increase spending has risen from 8% last year to 10% this year.
However, despite these positive signs, the Rasmussen report highlighted that only 13% of respondents plan to spend more, while 58% intend to reduce their spending.
Moderator: Today, we’re discussing the concept of Black Friday. Some say the term comes from economics, where "black" represents profit. Is that accurate, Professor Han?
Professor Han Yunxiu: That’s actually a concept that originated in Philadelphia. After Thanksgiving, people begin preparing for Christmas shopping. The term "black" refers to profitability—when a business makes a profit, it’s considered "black." The other meaning is the crowds: too many people, traffic jams, long lines, and busy stores.
Moderator: So it’s both a financial and social phenomenon.
Professor Han: Exactly. If a business is in the red, it means it’s losing money. But if it’s making a lot of sales, it becomes "black," hence "Black Friday."
Zhang Yuqing: This shopping season lasts about four to five weeks, starting from Thanksgiving and ending around New Year’s Day. While Black Friday is the beginning, the peak is usually on Christmas Eve or the weekend before Christmas.
Professor Han: Also, stores often close at 6 p.m., which adds to the rush.
Zhang Yuqing: Another layer of meaning is that for retail employees, this week is extremely hectic due to the big sales. Many workers describe it as a "black" week, not because of the color, but because of the exhaustion.
Moderator: It’s definitely a tough time for them.
Zhang Yuqing: Very much so. Some businesses have even stopped using the term "Black Friday" due to superstitions around the number 13 and Friday. They now call it "Green Friday," referring to the green on dollar bills, symbolizing profit.
Moderator: That’s a clever way to rebrand. Overall, it’s clear that the shopping season brings both excitement and challenges, with consumers and businesses alike navigating the frenzy of the holiday rush.