How does a window display attract women? Experts give you tips

A successful window can reflect a brand's personality, style and understanding of culture. Nowadays, more and more businesses have realized the importance of window to the brand. Therefore, all the merchants are trying their best to find the windows that are really suitable for their own clothing brands in order to achieve the best brand publicity effect and attract the most target customers. Now is the time when the fall is on the market. What window displays are the most attractive for young women?

Windows need to pay attention to the human model, color, props, lighting and clothing to show several elements. Different brand positioning aims at different target customers. Target customers have differences in the aesthetics and appreciation of the windows due to their different ages, lifestyles, incomes, and education levels. Therefore, brand apparel must be designed with excellent windows. Display according to the preferences of its target customers. Based on the investigation of the attention and aesthetic preferences of young female customers (20-25 years old) to the above window components, the display of branded apparel windows can be adjusted according to the following points:

Replacing human models with human creative models with creative display items, window display designers do not necessarily use human models for window displays when performing window display designs. Show masters can use more novel methods to perform clothing apparel. Show.

Once the model is used in the window display, there will be more than half of the young women will pay attention to the changes in the display mode of the model, so the exhibitor should pay attention to the design of the model display mode. The display mode of the human model is also varied, and the display designer must pay more attention to the change of the body orientation when designing the display mode of the human model.

The use of bright, warm-colored young women puts extra emphasis on the color of the windows. The display designer must use bright warm colors when designing the color of the windows.

Because warm colors such as red and yellow are warm, bright colors such as yellow and orange are light, warm colors and bright colors give a gorgeous feeling; contrary to warm colors and bright colors, cold colors like blue Green, and so on, feel cold, dark colors such as dark blue, blue-green, and blue-violet are heavy, and cold and dark colors give people a feeling of simplicity.

Most of the female customers are young, energetic, and colorful. The warm and gorgeous warm colors and bright colors can reflect the mental outlook and life style of young women. Therefore, warm and bright colors are used, and dark and cool colors are used less.

The use of bright, colorful light and high brightness to attract more attention, the result is positive, so the display designer must pay attention to the lighting factors of the window in the design, to ensure that the brightness of the window is high enough.

And the change of lighting color can make the windows have a variety of styles, feelings and appearances, so the colored lights are more loved by young women. In addition, colored lights also have cool, warm colors. The cold visual impact is warmer and weaker, the warmer color has a diffused, bloated sensation, and it appears to be larger than the actual area, with attractive properties; the cool color convergence appears to be smaller than the actual area. The different sensations exhibited by the cold and hot shades of light can give the exhibitor greater design space. So the exhibitor can use colored window lighting.